ASASI Journal

The Kavash T-Shirt: ASASI's Heavyweight Everyday Staple

Every ASASI wardrobe eventually settles on one t-shirt that gets worn more than the rest. For a lot of customers, that's the Kavash. A Different Weight, on PurposeWhere the Vāyu leans light and bre...

A Visitor's Guide to All Four ASASI Stores in Bali

Four ASASI boutiques now sit across Bali — Ubud, Pererenan, Canggu and, as of July 2026, Nusa Dua. Each carries the full current range of ASASI's men's linen shirts, resort wear and leather goods, ...

Inside ASASI Pererenan: A Quieter Corner for Considered Menswear

PERERENAN, BALI — A short drive from the energy of Canggu, Pererenan has become one of Bali's most sought-after neighbourhoods for exactly the reason ASASI opened a store there: it's quieter, slowe...

Inside ASASI Canggu: Where Bali's Menswear Story Began

CANGGU, BALI — Long before Ubud, Pererenan or Nusa Dua, Canggu is where ASASI first opened its doors. It remains the beating heart of the brand on the island: a working showroom for the same philos...

ASASI Menswear Opens New Boutique at Bali Collection, Nusa Dua

Bali's finest men's linen clothing arrives in the heart of Nusa Dua — open daily, 10AM to 10PM NUSA DUA, BALI — 9 July 2026 — ASASI Menswear, the London-designed, Bali-crafted label known for refin...

12 ASASI Spring Essentials for Effortless Refinement

Spring doesn’t shout. It softens. Longer mornings. Warmer afternoons. Evenings that carry a quiet breeze. And somewhere in between, the question: what do I wear today? At ASASI, spring isn’t about ...

The Wardrobe Revolution of 2026: How Modern Men Are Dressing, Through the Lens of ASASI

In 2026, men’s style isn’t about fleeting statements — it’s about intentional self-expression through timeless design, tactile materials, and versatile functionality. What we’re seeing across fashi...

A Gentleman's Guide to Christmas & New Year in Bali. Style, Traditions & Where to Celebrate

December in Bali has its own quiet kind of magic. Palm trees instead of pine trees, salty air instead of snow, linen instead of wool. Yet the island still holds that unmistakable festive warmth. on...

The Truth About Black Friday in Menswear — and Why ASASI Does It Differently

Every November the fashion world gears up for the so-called “mega-deal” weekend: Black Friday. Originating in the U.S. and spreading globally, it’s become a ritual of discounts, flash-sales and fas...

The ASASI Polo in Pinehurst: Designed for the Course, Perfect for Every Day

At ASASI, we design menswear that blends timeless style with everyday versatility. Our polos are no exception—crafted for comfort, movement, and effortless sophistication. Now, we’re introducing a ...