The Truth About Black Friday in Menswear — and Why ASASI Does It Differently

Every November the fashion world gears up for the so-called “mega-deal” weekend: Black Friday. Originating in the U.S. and spreading globally, it’s become a ritual of discounts, flash-sales and fast-fashion frenzy. In menswear, this has meant huge markdowns on everything from logo tees to designer outerwear — often at the expense of quality, craftsmanship and purpose.

At ASASI, based in Bali, we believe menswear isn’t a one-day event. Our mission is about timeless menswear, quality fabrics, effortless style and sustainable luxury. So instead of a single weekend of hype, we choose to offer value every day.

A Brief History of Black Friday in Menswear

The term Black Friday began as a post-Thanksgiving game-changer for retail. Over time menswear brands and fashion retailers joined the race:

• Fast drops and limited-edition pieces created a sense of urgency.

• Flash-sales online turned into a stampede of “must-have” items rather than a considered purchase.

• The focus shifted: from durable, well-made men’s clothing to temporary deals and hype.

While this system drives volume, it often compromises the very things ASASI holds dear: refined cuts, breathable fabrics, purpose-driven design.

Why ASASI Doesn’t Do Black Friday

ASASI stands for: timeless menswear, effortless style, premium fabrics, Bali-inspired ease. 

We don’t believe in depreciating our garments in one weekend. Instead:

• We provide consistent value: 20% off online pricing in-store, every day.

• We emphasize quality over quantity, craft over hype.

• We remain rooted in Bali’s relaxed yet refined culture of men’s clothing: breathable linen, tailored basics, curated colour-palettes.

In-store at Pererenan or Ubud, you’re not entering a discount battlefield — you’re exploring a menswear destination designed to live, not just be bought.

This Season: ASASI Best-Sellers in Black

To mark this message, we’re highlighting a curated selection of ASASI’s most refined pieces — pieces that reflect our values and standing of menswear in Bali. All featured in black for a clean, versatile look. These include:

• The Linen Pants — premium breathable linen, relaxed fit, tailored finish: a resort-wear essential for the modern man. 

• The Origin Sets — long and short sleeve shirts paired with shorts in signature fabrics (cotton-linen blend), crafted for comfort and refinement. 

• The Vāyu T-Shirts — premium basics, minimalist design, built to last and layered effortlessly. 

• The Kavash T-Shirts — elevated essentials with premium cotton, relaxed silhouette: part of our core menswear offering. 

Each of these pieces embodies ASASI’s ethos: understated luxury, refined tailoring, breathability for Bali’s climate, and versatility for men who demand style with substance.

Everyday Value, Everyday Style

Black Friday may grab headlines once a year — but ASASI is built for the long run. We’re not chasing trends or limited-time markdowns. We’re delivering menswear with integrity: crafted in Bali, designed for the modern gentleman, built to be worn.

Visit us in-store at Pererenan or Ubud and experience 20% off online pricing, every day. Because good menswear doesn’t wait for a date — it lives continuously.