ASASI Journal

Smart Casual for Bali: Dressing for Remote Work and Digital Nomads

Bali's remote work scene has grown enough that dressing for it is now a genuine category of its own — distinct from beach dressing, distinct from a night out, and with its own set of practical dema...

What to Wear in Bali During Rainy Season

Bali's rainy season, roughly October through March, doesn't mean constant rain the way the phrase suggests to anyone who hasn't experienced it. It usually means short, heavy downpours followed by c...

Why ASASI Chose Bali: Craftsmanship Behind Every Stitch

Plenty of brands say a piece is "made in Bali" as a footnote. At ASASI, it's closer to the whole reason the brand exists in its current form. Design in London, Making in BaliASASI's designs start i...

A Gift Guide for the Man Who Travels to Bali

Buying menswear as a gift is genuinely difficult; buying it for someone specifically headed to Bali is easier than it sounds, because the climate does most of the deciding for you. Here are five pl...

Building a Five-Piece Capsule Wardrobe for Bali

Bali doesn't reward a full suitcase. Between the heat, the humidity and how quickly plans change from a beach morning to a dinner reservation, a smaller, more deliberate wardrobe usually works hard...

A Visitor's Guide to All Four ASASI Stores in Bali

Four ASASI boutiques now sit across Bali — Ubud, Pererenan, Canggu and, as of July 2026, Nusa Dua. Each carries the full current range of ASASI's men's linen shirts, resort wear and leather goods, ...

Inside ASASI Pererenan: A Quieter Corner for Considered Menswear

PERERENAN, BALI — A short drive from the energy of Canggu, Pererenan has become one of Bali's most sought-after neighbourhoods for exactly the reason ASASI opened a store there: it's quieter, slowe...

Inside ASASI Canggu: Where Bali's Menswear Story Began

CANGGU, BALI — Long before Ubud, Pererenan or Nusa Dua, Canggu is where ASASI first opened its doors. It remains the beating heart of the brand on the island: a working showroom for the same philos...

ASASI Menswear Opens New Boutique at Bali Collection, Nusa Dua

Bali's finest men's linen clothing arrives in the heart of Nusa Dua — open daily, 10AM to 10PM NUSA DUA, BALI — 9 July 2026 — ASASI Menswear, the London-designed, Bali-crafted label known for refin...

The Truth About Black Friday in Menswear — and Why ASASI Does It Differently

Every November the fashion world gears up for the so-called “mega-deal” weekend: Black Friday. Originating in the U.S. and spreading globally, it’s become a ritual of discounts, flash-sales and fas...