ASASI Journal

How to Become the Perfect Gentleman in Ten Steps — The ASASI Way

At ASASI, we believe that becoming a perfect gentleman is about much more than just how you dress—it’s about embodying respect, humility, and timeless values. Our designs reflect this philosophy, h...

A Timeless Wardrobe Staple with ASASI's Vayu and Oversize White T-Shirt

Few items in a man’s wardrobe have achieved the enduring legacy of the plain white T-shirt. Simple yet iconic, it is a piece of clothing that has transcended generations and styles, becoming synony...

The Timeless Polo: A Pillar of Every Gentleman’s Wardrobe

Certain items of menswear endure the test of time, surpassing fads and trends to become mainstays in any gentleman's closet. Of all these timeless pieces, the polo shirt is a real classic. Is it r...

Dress Codes in Bali and Java: A Guide for the ASASI Traveler

When traveling to Indonesia, particularly Bali and Java, understanding the local dress code is crucial. This guide will help you navigate the cultural norms in these regions, ensuring that your at...

Start Your Retail Business with ASASI’s Wholesale Resort wear and Menswear

In the ever-evolving world of fashion, staying ahead of trends while offering timeless pieces is key to a successful retail business. ASASI, a leading name in the fashion industry, understands this...

AW24: The Exciting Evolution of Menswear in Women's Collections

In the world of fashion, blending menswear with women's collections isn't just a trend—it's a creative revolution. At ASASI, we believe that fashion transcends boundaries, and the lines between men...

Dressing Sharp in Bali: The Best Men’s Linen Clothing and Hottest Destinations

Bali, often known as the Island of the Gods, is a paradise where vivacious culture and lush scenery coexist. Bali provides a variety of experiences that call for comfort and luxury, whether you're ...

Exploring Timeless Clothing with ASASI Menswear

Timeless fashion continues to be a pillar of strength and grace in a world where trends come and go. Seasonal fashion is fleeting, yet timeless clothing offers pieces that radiate durability and ad...

DEW Magazine #50 The Power Issue Pre-Summer 2024.

ASASI Menswear, which graces page 168 and takes home the coveted cover of Due, amid the investigation of power and its varied expressions in society. Not only is this twofold honour a celebration o...

Linen Fashion Takes Ubud, Bali by Storm

Ubud, nestled in the heart of Bali, Indonesia, has long been revered for its rich cultural heritage, vibrant arts scene, and breathtaking landscapes. But in recent years, there's been a new phenome...