ASASI Journal

12 ASASI Spring Essentials for Effortless Refinement

Spring doesn’t shout. It softens. Longer mornings. Warmer afternoons. Evenings that carry a quiet breeze. And somewhere in between, the question: what do I wear today? At ASASI, spring isn’t about ...

The Wardrobe Revolution of 2026: How Modern Men Are Dressing, Through the Lens of ASASI

In 2026, men’s style isn’t about fleeting statements — it’s about intentional self-expression through timeless design, tactile materials, and versatile functionality. What we’re seeing across fashi...

A Gentleman's Guide to Christmas & New Year in Bali. Style, Traditions & Where to Celebrate

December in Bali has its own quiet kind of magic. Palm trees instead of pine trees, salty air instead of snow, linen instead of wool. Yet the island still holds that unmistakable festive warmth. on...

The Truth About Black Friday in Menswear — and Why ASASI Does It Differently

Every November the fashion world gears up for the so-called “mega-deal” weekend: Black Friday. Originating in the U.S. and spreading globally, it’s become a ritual of discounts, flash-sales and fas...

The ASASI Polo in Pinehurst: Designed for the Course, Perfect for Every Day

At ASASI, we design menswear that blends timeless style with everyday versatility. Our polos are no exception—crafted for comfort, movement, and effortless sophistication. Now, we’re introducing a ...

Introducing the Origin Set: Long & Short Sleeve Shirts with Shorts in Black, Ocre, and Falmouth Pinstripe

At ASASI, we believe timeless menswear is born from thoughtful design, refined materials, and an appreciation for culture. The Origin Set is our latest release—available in both long and short slee...

How to Become the Perfect Gentleman in Ten Steps — The ASASI Way

At ASASI, we believe that becoming a perfect gentleman is about much more than just how you dress—it’s about embodying respect, humility, and timeless values. Our designs reflect this philosophy, h...

A Timeless Wardrobe Staple with ASASI's Vayu and Oversize White T-Shirt

Few items in a man’s wardrobe have achieved the enduring legacy of the plain white T-shirt. Simple yet iconic, it is a piece of clothing that has transcended generations and styles, becoming synony...

The Timeless Polo: A Pillar of Every Gentleman’s Wardrobe

Certain items of menswear endure the test of time, surpassing fads and trends to become mainstays in any gentleman's closet. Of all these timeless pieces, the polo shirt is a real classic. Is it r...

Dress Codes in Bali and Java: A Guide for the ASASI Traveler

When traveling to Indonesia, particularly Bali and Java, understanding the local dress code is crucial. This guide will help you navigate the cultural norms in these regions, ensuring that your at...