ASASI Journal

The ASASI Belt Guide: Classic vs Braided

A belt is easy to treat as an afterthought, bought to match whatever's already in the wardrobe rather than chosen deliberately. ASASI makes two distinct styles for a reason, and picking between the...

The Origin Shirt: ASASI's Flagship Linen Shirt, Explained

If ASASI has a single defining product, it's the Origin shirt. Every other line in the range exists to complement it or offer an alternative to it, which makes it worth understanding properly rathe...

How ASASI Sizing Compares to US, UK and EU Sizes

ASASI sizes across S to XXL, which looks straightforward until you're ordering from outside Indonesia and trying to work out how that maps to sizing you're used to elsewhere. Here's a practical bre...

Origin, Affine or Homage: Which ASASI Shirt Line Is Right for You

Three shirt lines running at once can look like unnecessary choice from the outside. In practice, Origin, Affine and Homage are built for genuinely different parts of a Bali day, and knowing the di...

A Guide to ASASI's Linen Shorts

Shorts get less attention in most menswear coverage than shirts do, but in Bali they're worn more often than almost anything else in the wardrobe. Here's how ASASI's two shorts lines differ and whi...