How ASASI Sizing Compares to US, UK and EU Sizes
ASASI sizes across S to XXL, which looks straightforward until you're ordering from outside Indonesia and trying to work out how that maps to sizing you're used to elsewhere. Here's a practical breakdown.
Why Sizing Isn't a Simple Global Standard
Sizing conventions differ meaningfully between regions — a US Medium and a UK Medium aren't cut identically, and both differ again from a typical EU size run. ASASI's sizing sits closest to a standard international fit, which in practice runs slightly smaller than typical US sizing and close to, though not identical with, UK and EU conventions.
A Rough Comparison Guide
As a general starting point, ASASI's Medium is comparable to a US Small to Medium, a UK Medium, and an EU 48 to 50. Someone who typically wears a US Large will often find ASASI's Large runs slightly more generous than that, given how many of the brand's cuts — particularly Relaxed and Oversized fits — are already built with extra room. These are starting points rather than guarantees, and checking the specific product's fit notes matters more than relying on a general size chart.
Why Model Measurements Matter More Than a Size Chart
Every ASASI product page lists the model's height and the size they're wearing specifically because a single size chart can't account for how a Relaxed or Oversized cut looks on different body types. Comparing your own height and build against the model's listed measurements gives a more accurate read than converting between size systems alone.
Footwear Sizing Specifically
ASASI's leather footwear runs on a EU size scale, 43 through 46. Converting from US or UK sizing, a EU 43 is roughly a US 9.5 to 10 or a UK 9, though foot shape varies enough between brands that trying a pair in-store remains the most reliable option if you're near one of ASASI's four Bali locations.
What to Do If You're Between Sizes
For Classic and Relaxed fit pieces, sizing up is generally the safer call if you're between two sizes, since ASASI's fabrics soften and relax slightly with wear rather than stretching out of shape. For Oversized pieces like the Kavash, sizing down is usually the better call unless you specifically want the fuller, boxier silhouette the cut is designed to give.
When in Doubt, Ask Before Ordering
ASASI's stores and online customer service can advise on sizing for a specific piece before you order, which is worth doing for any purchase where getting the fit wrong would mean an international return.
Shop the full ASASI range at studioasasi.com.
A Worked Example
Take someone who wears a US Medium in a typical fitted t-shirt. In ASASI's Classic-fit Vāyu, that same person will likely find a Medium fits similarly, since the cut runs true to size. In the Oversized Kavash, that same US Medium wearer may find a Small gives the intended silhouette, since the oversized cut adds room the Vāyu doesn't. The lesson isn't a single conversion number so much as checking the specific fit category before assuming your usual size carries across every ASASI line.
Returns and Exchanges Across Borders
If you do order the wrong size from outside Indonesia, factor in that an international return takes considerably longer and can cost more than a domestic one would. That's the strongest practical argument for checking model measurements carefully before ordering online, rather than treating a return as a simple fallback the way you might with a domestic purchase.
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